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Interwoven Announced Record
First Quarter Results |
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| In This Issue | |||||||||||||||
| Featured Article | |||||||||||||||
| Expect the Unexpected | |||||||||||||||
 Mark Wachen Managing Director Optimost |
What will 2008 be remembered for? If the second half of the year is anything like the first half of the year, it may be remembered as the Year of the Upsets. It started in January when the undefeated Patriots were soundly beaten by the Giants in the Super Bowl. It has continued during the early months of the baseball season where up until recently, one could easily have assumed that the standings were being printed upside down, as the mighty Yankees were in last place, and the Tampa Bay Rays, a team that has never had a winning record in its history, were in first place. And just recently, one of the biggest upsets in horse racing history occurred when the previously undefeated Big Brown, a prohibitive favorite to win the Triple Crown, lost the Belmont Stakes to a 38–1 longshot named Da' Tara. But it's not only in sports where upsets have occurred. In other
walks of life, where the people are the ones deciding the results,
we've seen that the masses often don't behave as the experts expect.
On American Idol this year, the critics and the world's
most famous curmudgeon, Simon Cowell, expected a sweeping victory
by David Archuleta. When the results came in, it was learned that
his rival, David Cook, actually had won in a landslide. And in the
political realm, Hillary Clinton, considered “unbeatable”
by many pundits last year, was humbled by Barack Obama in the run
to be the Democratic nominee for president. |
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| Customer Spotlight | |||||||||||||||
| Harrah's Entertainment | |||||||||||||||
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As the world's largest gaming company, Harrah's operates a dozen
of the industry's top brands, including Harrah's, Caesar's, Horseshoe,
and Bally's. But this strength also presents certain challenges. As
Danielle Porto Mohn, Director of Loyalty Marketing for Harrah's, puts
it: "With so many brands and properties, dozens of outside agencies,
as well as our own corporate team, how do we provide our entire marketing
organization with the tools to ensure consistent branding and high-quality
execution?" 
read more |
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| Thought Leadership | |||||||||||||||
| Guy Kawasaki: 10 Steps Toward Building the Agile Organization | |||||||||||||||
 Guy Kawasaki Managing Director, Garage Technology Ventures |
As a straight-talking speaker, innovative entrepreneur, and eight-time author of books including Rules for Revolutionaries, Guy Kawasaki has made a living of shifting conventional thinking. The former Apple Fellow and managing director of Garage Technology Ventures is dedicated to engaging people interested in changing the world and teaching them how to do it. Guy has also written for Entrepreneur Magazine and currently writes a bi-weekly column for Forbes, where he challenges readers to rethink every aspect of their business. Hear Guy share his insights on building and delivering great products
and services and what happens when you begin to jump curves! |
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Events
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