Persona Recognition and Targeting
Multivariable optimization alone can produce significant gains in conversion rates across your entire visitor population. But optimization can be further leveraged by content targeting, which allows you to optimize your website for each audience segment or "persona." The greater the use of personas, the greater the conversion gains across your site.
Optimost’s platform includes a powerful content and persona targeting and segmentation engine that allows you to categorize your visitors according to specific characteristics and optimize content for each individual persona.
Content targeting can be used with or without testing:
- To optimize each page differently for each persona
- To deliver optimal creatives from optimization experiments to different segments of the audience
- To deliver appropriate combinations of content to different audience segments
Segmentation criteria include, but are by no means restricted to, source of traffic, visitor demographics, cookie information, time/season, behavior, and location. Many characteristics are automatically tracked, and custom characteristics can be added by the marketer.
