Technology Overview

Optimost continues to provide industry leadership with a robust technology platform that allows marketers to dramatically improve the performance of their online campaigns.

Kevin Cavanaugh, Vice President of Technology, Unica

Optimost’s patent-pending technology is flexible and powerful enough to test any part of your website, including landing pages, web forms, dynamic product pages, and email campaigns. It’s also easy to use. Because implementation requires only a single JavaScript callout, you can start optimizing immediately, without placing heavy burdens on your IT department. Moreover, Optimost’s proprietary creative authoring tool is an unrivaled content delivery platform that can display any permutation of your page, including layout changes, therefore eliminating the need for internal creative resources. The tracking capabilities of Optimost allow you to easily monitor the performance of all site visitors, while the advanced targeting engine enables you to automatically provide ongoing targeted content to individual audience personas.

Optimost’s proprietary technology:

• Provides the flexibility to test any web page
• Supports all testing styles (A/B Testing, Simple Multivariable Testing, Full-Page Multivariable Testing)
• Requires only a single JavaScript callout, regardless of the scope of the test
• Tracks unlimited success events anywhere on the site
• Automatically generates creative content and supports audience persona segmentation with its advanced targeting engine