Analytics and Reporting
Whether you prefer to use one of Optimost’s standard real-time reports or develop your own customizable reports, you can easily analyze key metrics to provide regular updates to stakeholders
Our secure web-based Campaign Management Console (CMC) displays easy-to-understand performance reports, charts, and data for any metric of interest. Clients can drill down from a summary of each test to the performance of each individual creative (also known as a recipe) to the performance of each individual factor being tested. All reports, including raw regression data, can be downloaded in several formats so that you can even use your own tools to perform further analyses.
Optimost reporting features:
- Over a dozen standard real-time reports, including:
- Creative performance
- Variable/value performance
- Time-based reports
- Reports by audience segment
- Transparent and clear information that informs learnings and continual improvement
- Completely customizable reports
- Supports more than 60 metrics for each success event
- Labels KPIs in your own language
- Support for primary metrics, secondary metrics, and custom groupings
Below are a few examples of summary reports used by clients:
Key Performance Indicator Charts
Optimost allows clients to measure each test against any number of success metrics. Typical success metrics include clickthru rates, online conversion rates, revenue per visitor, and average order value. And whether your funnel has two steps or eight, you can see metrics for each step clearly reported. Optimost allows you to select a primary and secondary KPI metric from your chosen success metrics to further help you improve your conversion rates. Metrics for these KPIs, including statistical data, are clearly shown in easy-to-interpret charts. Below are some charts included with the summary reports. Positioning your cursor over a creative in the chart shows detailed metrics for that creative.
Key Performance Indicator Charts >
Detailed Test Factors Impact Metrics
The power of a multivariate test is realized through the detailed metrics available for each variable tested. Optimost makes it easy to see exactly which factors significantly influence your website conversion rates—both compared against benchmarks as well as the impact they have on each individual success metric.
Detailed Test Factors Impact Metrics >
Color-coded charts make it easy to see at a glance which factors are performing better or worse than the benchmark value: the more green, the better it is performing; the more red, the worse it is performing. Hovering over a value gives you detailed information about that value.
Customized Audience Analysis
The powerful segmentation engine built into Optimost is accompanied by a flexible persona definition feature. Detailed reports describe the response of each individual persona to your web pages. See the Persona Recognition and Targeting for more details.
Advanced Dayparting
Optimost enables you to segment persona by time of visit, otherwise known as "dayparting" (time of day, day of week, etc.). Our technology offers more than a dozen time period reports that can help you analyze your audience performance and therefore incorporate dayparting into persona definitions. All of this will increase the impact of your testing.
