SolidWorks is a leader in 3D CAD technology, empowering product design teams with intuitive, high performance software that is easy to use and provides the freedom to design products that set you apart. SolidWorks is 100% focused on product design, and the corporation provides a complete selection of best-in-class software and services to help manufacturers get products to market faster.

SolidWorks brought in Optimost to optimize their e-Drawings home page and increase the number of products downloaded. The dedicated Optimost Client Team developed a test plan for the page, which included 7 variables and 25 different values (versions of variables) to be tested. The Optimost solution engine quickly identified and generated 18,750 template permutations. SolidWorks then conducted multivariable tests on the e-Drawings home page, with a winning creative that increased product downloads by 9.6%.

By making several simple changes to their website, SolidWorks was able to gain significant improvement. Some of the changes included altering the color of the "Download" buttons and the language in the page header.

The optimization experiment also gave SolidWorks great insight as to what worked and what didn't on the page—learnings that will inform future experiments. As a result of this increase in product downloads, SolidWorks is conducting further experiments on their e-Drawings page as well as several other pages on their website.