Ebates pioneered the online cash back shopping portal concept back in 1999. Its consumers get cash back every time they shop at over 800 brand-name stores listed on the site. New visitors to www.ebates.com are directed to an initial landing page where they are required to register with an e-mail address and password in order to gain access to the site. Ebates brought in Optimost to optimize the page and help them maximize the percentage of visitors who complete the registration process.

Optimost’s dedicated project team developed a test plan for the landing page, which included 12 variables and 72 different values (versions of variables) to be tested. Based on this plan, the Optimost solution engine quickly identified and generated over 600 million possible permutations of the page. With its advance testing methodology, Optimost was able to conduct multivariable tests on a subset of these permutations and identify a winning creative that increased registration by 58.4%.