Services FAQs
What expertise does Optimost have?
How do I determine what to test?
Does Optimost sell its technology and services together?
Will I have a day-to-day contact person with Optimost?
Answers
What expertise does Optimost have?
No one has more experience than Optimost in testing a wide range of sites across industries. Our dedicated team of experienced professionals can leverage Best Practices and planning strategies from thousands of tests to ensure your continual success. Specifically, Optimost team members are experts in:
- Strategic optimization program development
- Test planning / Best Practices
- Experimental design
- Audience segmentation / persona creation / content targeting strategies
- Test development and management
- Statistical analysis and interpretation
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How do I determine what to test?
Knowing what to test is just as important as knowing how to test it. If you’re focusing your tests on the wrong page elements, you will get poor results. A large part of the value Optimost brings to its Managed Solution Services clients is allowing them to leverage the company’s Best Practices in determining what to test. These practices are based on the thousands of experiments conducted to date by Optimost. Because a true multivariable solution allows you to test a wide variety of elements on a page (including "non-obvious" components), you will gain unique expertise in how a wide range of elements on a page affect test results. You can then use that knowledge to design your test to maximize results.
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Does Optimost sell its technology and services together?
Usually. A majority of Optimost clients are in its Managed Solution, which is a bundled offering of the Optimost Platform along with Professional Services to ensure that your optimization program is successful. However, clients can also purchase the Optimost Enterprise Solution, which is a license to the patent-pending technology without the professional services. Lastly, clients can purchase the professional services only in conjunction with the Google Website Optimizer solution.
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Will I have a day-to-day contact person with Optimost
Yes. With the Optimost Managed Solution, each client is assigned a Client Relationship Manager (CRM), your single point of contact, who develops your strategic testing plan and manages day-to-day testing activities, timeliness, and deliverables. The CRM is joined by a Solutions Engineer, who builds the creative template on the Optimost platform and simplifies integration, and one or more Analysts, who make test recommendations, create experimental test designs, and ensure tests are statistically sound.
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