Optimal Design

Because Design of Experiments is the foundation of every test, selecting the right methodology is critical to the success of each test. The Optimal Design approach, adapted by Optimost for the demands of the Internet, allows marketers the ability not only to test the maximum number of creative permutations in the shortest period of time but also to take into account relationships, interactions, and constraints across content elements on your website. This allows you to find the optimal solution unencumbered by limitations.

Your website is not a series of unrelated elements or content—it is an ecosystem whose component parts work together to create a message. A change in one element will very likely affect other elements on the same page. Do two messages reinforce each other or are they redundant? Coherent messaging engages visitors; incoherent, fragmented or redundant messaging does not.

Direct relationships, too, must be considered, such as those between images and text, or among various pricing statements and offers. These relationships cannot be taken into account, nor can their interactions be measured, using normal offline DOE techniques, like Taguchi. Only Optimal Design gives you this level of sophistication and flexibility. Learn more about the Optimost methodology.

Our Professional Services team is comprised of experts on statistics and experimental design, and they are available to help you through the test design process and to properly interpret data and leverage learnings across your online presence.