Optimost Takes Optimization Technology to New Heights – Providing Enhanced Search Engine Segmentation and Mobile Capabilities
New York, NY (August 21, 2007) —Optimost, the pioneer in website optimization, today announced new features which include enhanced audience tracking and search engine targeting. Optimost also released today new functionality that provides for automatic tracking and targeting by browser, operating system, and type of device — including mobile phones such as the new Apple iPhone and gaming consoles like the Nintendo Wii. Optimost pioneered audience segmentation and persona targeting when it launched this capability in 2004, and today launched capabilities that are a quantum leap for website testing and multivariable optimization, answering the needs of this fast growing market. Optimost’s multivariate testing solutions create double-digit conversion increases for a clientele roster that includes major airlines, retailers, and financial organizations.
Recognizing that individuals visit web sites for a variety of reasons and enter through different avenues, Optimost has greatly expanded and enhanced its persona creation and targeting functions within the tool. Gathering and utilizing all available data about potential customers means an organization can present visitors the page most likely to create a conversion. Optimost’s search engine targeting and segmentation capabilities include all information about a site’s paid and organic search engine traffic, including search engine, keyword, and advertising copy. In addition, Optimost provides native support for many other forms of audience segmentation, such as date and time, internal and affiliated domain referral, demographics, and visitor behavioral characteristics.
Clients have the capability to execute precisely targeted campaigns using any combination of characteristics about their audience, and then optimize their site for those specific personas. For example, a Canadian electronics store with a special weekend promotion could use Optimost to target messages specifically to people who typed in “Sony” on google.ca and clicked on an organic link on Friday afternoons.
“Persona targeting is the next generation of website optimization,” stated Optimost CEO, Mark Wachen. “Optimost continues to pioneer pivotal technology to make the most of any organization’s site. With these enhancements, Optimost customers will have a leg-up on the competition, targeting consumers not just on their PCs but on mobile devices and gaming consoles.”
According to Gartner, the smartphone market will continue to expand, reaching just over one million units in 2007, with handheld shipments growing 34 percent in 2007. This makes mobile content delivery a primary focus of marketers today. Optimost is the first company to provide persona targeting and segmentation for mobile devices and gaming consoles. With mobile devices becoming a significant source of web browsing, making sure your organization’s website is available and optimized on all formats is a key component to success. These updated capabilities are automatic and come built into the Optimost platform, eliminating the need for any special implementation or website code changes by customers.
“Providing gaming consoles and accessories means that we cater to both technology savvy and casual gamers alike, and we are obviously eager to be able to target both of these audiences through the services we employ,” said Frazer Locke, Online Commercial Manager of Gamestation. “Knowing that our Nintendo Wii customers can receive content directed specifically for them, for example, ensures that we are reaching our visitors on an individual level.”
For more information on the updated features or Optimost, please visit www.optimost.com.
About Optimost
New York-based Optimost is a technology and services company specializing in comprehensive real-time testing and conversion rate marketing. Pioneers in the field of multivariable testing, the firm is able to create and test virtually limitless permutations of copy, offers and layouts in the time it takes to conduct a standard A/B page comparison test. By combining real-life response data with information about which variables were displayed in the test, Optimost clients are able to determine how much each individual website element contributes to the overall response rate. Client web pages can then be optimized further based on the combinations of most positive individual site elements. Optimost clients include: InterActiveCorp, Lillian Vernon, Delta Air Lines, Time Warner, QVC, and EarthLink.
Press Contacts
Erin Robbins, Optimost
T: +1 650-432-6046
E: erin.robbins@optimost.com
John Roderick, J. Roderick Inc.
T: +1 631-656-9736
E: john@jroderick.com
