Optimost Teams Up with Online Marketing Summit to Provide Insight into Hot Marketing Technologies
New York, NY (June 25, 2007) — Optimost, the leading provider of website optimization and multivariate testing, will be partnering with the Online Marketing Summit series beginning July 10, 2007 to speak at the ten cities included on this year's tour. The Online Marketing Summit is an exclusive set of events for leading marketers designed to share interactive marketing best practices while further educating participants on the critical marketing topics in today's economy. Optimost's involvement in the Summit will provide insight into the technical advancements in online testing and how various methodologies in online testing are vital to today's successful marketing campaigns.
Optimost has been providing educational opportunities for marketers since its inception, believing that providing the latest information and updated technology will continue to boost the already booming online marketing community. The Online Marketing Summit shares this goal and provides one-day events that bring together the best minds in corporate marketing with the leading educators in online marketing to share presentations, workshops and panel discussions. Keynotes will touch on such critical topics as: search engine marketing, website usability, web analytics, email campaigns, online conversion and lead generation, content management, B2B marketing, B2C e-commerce conversions, and others.
For more information on the Online Marketing Summit or Optimost, please visit the following site: http://regional.onlinemarketingsummit.com/optimost/default.html, or contact Erin Robbins at erin.robbins@optimost.com or (650) 432-6076.
About Optimost
New York-based Optimost is a technology and services company specializing in comprehensive real-time testing and
conversion rate marketing. Pioneers in the field of multivariable testing, the firm is able to create and test
virtually limitless permutations of copy, offers and layouts in the time it takes to conduct a standard A/B page
comparison test. By combining real-life response data with information about which variables were displayed in
the test, Optimost clients are able to determine how much each individual website element contributes to the
overall response rate. Client web pages can then be optimized further based on the combinations of most positive
individual site elements. Optimost clients include: InterActiveCorp, Lillian Vernon, Delta Air Lines, eDiets,
Time Warner, QVC, and EarthLink.
Press Contacts
Erin Robbins, Optimost
T: 650-432-6046
E: erin.robbins@optimost.com
John Roderick, J. Roderick, Inc.
T: 631-656-9736
E: john@jroderick.com
