Optimost Announces First Optimization Summit Slated for
San Francisco Debut
New York, NY (May 16, 2007) — Optimost today announced the industry's first annual event dedicated to multivariate testing and web optimization. The Optimization Summit, presented by Optimost, is a forum dedicated to bringing together current web optimization users as well as those seeking more information, demonstrations, and opportunities to integrate multivariate testing and optimization into their marketing mix. This one-day inaugural event will be held at San Francisco's Moscone Center on October 3, 2007 and is keynoted by industry guru Anne Holland of Marketing Sherpa. Holland, President and Publisher of Marketing Sherpa, brings a variety of industry experience to the event and is one of many speakers who will join a list of customers, partners, and prospects from around the world.
“I am thrilled to be invited to keynote at the upcoming Optimization Summit,” said Anne Holland, president of MarketingSherpa, Inc. “Web page optimization is a pressing subject for today's marketers. We are excited to present industry trends and tactics that we've assembled over years of case study reporting and benchmarking research.”
The summit's registration was announced by Optimost CEO, Mark Wachen, at the Optimost East Coast Workshop held in New York City. “Optimost is thrilled to be offering this opportunity to bring together customers, partners, and others interested in the value that multivariate optimization can bring to create a successful marketing mix,” stated Wachen. “This event is the first of its kind in the testing and web optimization industry, which is proving to be a rapidly growing space as more organizations reap the rewards of these services.”
Registration information is available at www.optimizationsummit.com or by contacting Optimost at events@optimost.com.
About Optimost
New York-based Optimost is a technology and services company specializing in comprehensive real-time testing and
conversion rate marketing. Pioneers in the field of multivariable testing, the firm is able to create and test virtually
limitless permutations of copy, offers and layouts in the time it takes to conduct a standard A/B page comparison test.
By combining real-life response data with information about which variables were displayed in the test, Optimost clients
are able to determine how much each individual website element contributes to the overall response rate. Client web pages
can then be optimized further based on the combinations of most positive individual site elements. Optimost clients include:
InterActiveCorp, Lillian Vernon, Delta Air Lines, eDiets, Time Warner, QVC, and EarthLink.
Press Contacts
Erin Robbins, Optimost
T: 650-432-6046
E: erin.robbins@optimost.com
John Roderick, J. Roderick, Inc.
T: 631-656-9736
E: john@jroderick.com
