Optimost Partners with Transcosmos to Bring Real-Time Testing Service to Japanese E-Commerce Marketplace
Demand for Web Analytics Surging in Asia
New York, New York (July 10, 2006) — Optimost, the pioneer in comprehensive real-time Web page testing solutions, and Transcosmos Inc., one of Japan's leading IT service providers, today announced a partnership to distribute Optimost solutions in Japan. Under the agreement, Transcosmos becomes a reseller of Optimost's Web page testing applications in the Japanese market.
Optimost's patent-pending software and multivariable testing methodology allow e-commerce companies to create and test thousands (or even millions) of possible permutations of a single Web page to determine which combinations of headlines, price points, graphics, layouts, or any other variables drive the highest conversion rate. The page can then be optimized based on real-time customer response data. In the U.S., major consumer Web sites such as Ask.com, Earthlink, Overstock.com, QuickenLoans, Real Networks, and Time Warner have seen their conversion rates increase by anywhere from 20-45% by using Optimost solutions.
Optimost's partnership with Transcosmos marks the firm's first move into the Japanese e-commerce market, a space that is growing exponentially. Web analytics development has followed suit, with search optimization and customer behavior metrics service providers expanding rapidly throughout the country. Based on initial optimization projects Optimost has already undertaken in partnership with Transcosmos, the firm's solutions have had a dramatic impact on Japanese site conversion rates. Moreover, because the Optimost platform now supports multi-byte character sets, it is scalable to Web pages in any foreign language.
"With such a rapid rate of expansion over the last few years, the Japanese marketplace is the perfect venue for Web page optimization," explained Optimost CEO Mark Wachen. "E-commerce sites that have grown quickly to keep pace with customer demand will now be able to refine their conversion rate strategies with the most advanced testing solution available. Together with Transcosmos, we look forward to making a big impact on the global stage."
In addition to serving as a reseller of the Optimost solution in Japan, Transcosmos has also made an equity investment in Optimost. The solution will be marketed through Transcosmos' Digital Marketing Service division. Transcosmos personnel have been trained extensively on the Optimost platform, and will continue to work closely with Optimost as new projects are implemented. Optimost joins many other leading Internet marketing and service companies who have partnered with Transcosmos, such as DoubleClick, NetRatings, RealNetworks, Ask.com, Become.com, CinemaNow and Pheedo.
"It is a great opportunity for us to start landing page optimization service with Optimost. We strongly believe that Optimost will be the major driving power of Transcosmos's Digital Marketing Service," said Transcosmos President & COO Masataka Okuda. "By integrating the most powerful landing page optimization service, Optimost, with our Internet advertising services, we will be able to help our customers drastically improve their competitiveness."
About Optimost:
New York-based Optimost is a technology and services company specializing in comprehensive real-time testing and conversion rate marketing. Pioneers in the field of multivariable testing, the firm is able to create and test virtually limitless permutations of copy, offers and layouts in the time it takes to conduct a standard A/B page comparison test. By combining real-life response data with information about which variables were displayed in the test, Optimost clients are able to determine how much each individual Web site element contributes to the overall response rate. Client Web pages can then be optimized further based on the combinations of most positive individual site elements. Optimost clients include: Interactive Corp., Lillian Vernon, eDiets, Overstock, Time Warner, Earthlink, and RealNetworks. For more information, please visit www.optimost.com.
About Transcosmos:
Shibuya-ku, Tokyo-based Transcosmos Inc. has been pioneering Japan's information processing outsourcing services field since 1966. Led by President and COO Masataka Okuda and traded on the First Section of the Tokyo Stock Exchange (symbol: 9715), it has 7,604 employees and annual sales of Yen 106.5 billion (consolidated FY ending March 2006). Since its founding, Transcosmos has continually striven to enhance client-corporations' competitiveness through innovations combining the strengths of human resources and technology to offer outsourced services with higher value-added. Foreseeing how the quickening spread of valuable information between companies and consumers - and the implications this has for corporate marketing - in June 2002 Transcosmos moved to transform itself into The Marketing Chain Management Company. With a new communications channel now taking shape through the integration of telephone, web, email, and even live video using Internet protocols; Transcosmos realizes that Internet expertise will be indispensable in the running of contact and call centers. Continuing in its tradition of developing more advanced outsourcing services while adapting the latest Internet technologies, Transcosmos is committed to continue maximizing its unique strengths to help clients speed up business processes, expand sales, cut costs, and enhance customer satisfaction. To find out how Transcosmos can help your company with its cutting-edge interactive solutions, you are invited to visit its web site at www.trans-cosmos.co.jp.
Press Contacts
Erin Robbins, Optimost
T: 650-432-6046
E: erin.robbins@optimost.com
John Roderick, J. Roderick, Inc.
T: 631-656-9736
E: john@jroderick.com
