Optimost Partners with Leading Web Analytics Provider, Coremetrics
Enhances Conversion Rate Optimization with Comprehensive Site Metrics
Relationship Allows Web Marketers to Tap Into Psyches of Online Shoppers
New York, New York (February 13, 2006) — Optimost, the pioneer in comprehensive real-time testing solutions, today announced a partnership with Coremetrics, a leading provider of hosted Web analytics and precision marketing solutions. The partnership enables joint clients to combine Optimost's groundbreaking multivariable Web page testing capabilities with Coremetrics' powerful Web site reporting and behavioral analysis suite.
"By pairing our multivariable testing solution with Coremetrics' world-class Web analytics platform, marketers are really able to get inside online shoppers' heads. They will not only learn what brought visitors to the site and how they navigate the site, but also improve their conversion rates in real-time based on actual customer behavior," explained Optimost CEO Mark Wachen. "By teaming with Coremetrics, we're giving marketers an unparalleled ability to optimize their Web sites based on actual empirical data."
The solutions will combine Coremetrics' detailed visitor clickstream activity profiles with Optimost's comprehensive, real-time testing application. Clients will be able to create and test millions of potential Web page configurations to determine how changes to any variable, including headlines, price, and even font size will impact conversion rates. Furthermore, by leveraging Coremetrics LIVE profiles, customers can further optimize based on audience segments.
Joe Davis, Coremetrics' President and CEO, added, "We are very pleased to partner with an industry leader such as Optimost. The combination of our rich LIVE Profile data with Optimost's sophisticated testing platform will enable our mutual clients to truly optimize marketing campaigns and improve conversion rates."
About Optimost:
New York-based Optimost is a technology and services company specializing in comprehensive real-time testing and conversion rate marketing. Pioneers in the field of multivariable testing, the firm is able to create and test virtually limitless permutations of copy, offers and layouts in the time it takes to conduct a standard A/B page comparison test. By combining real-life response data with information about which variables were displayed in the test, Optimost clients are able to determine how much each individual Web site element contributes to the overall response rate. Client Web pages can then be optimized further based on the combinations of most positive individual site elements. Optimost clients include: Interactive Corp., Lillian Vernon, eDiets, Overstock, Time Warner, Earthlink, RealNetworks, and Quicken Loans. For more information, please visit www.optimost.com.
About Coremetrics:
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas and London, England. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Press Contacts
Erin Robbins, Optimost
T: 650-432-6046
E: erin.robbins@optimost.com
John Roderick, J. Roderick, Inc.
T: 631-656-9736
E: john@jroderick.com
