Optimost Adds Bankrate, Inc., Palo Alto Software & 321 Studios to Client Roster
New Clients To "Optimost" Key Web pages In Real-Time and with Real Customers to Maximize Conversion Rates, Increase Revenue
NEW YORK, March 4, 2004 — Optimost announced today the addition of three new clients to its quickly-growing roster of companies seeking to maximize conversion rates and revenue generated. New clients on board to "Optimost" key Web pages using real-time testing include: Bankrate, Inc., the Internet's leading consumer banking marketplace, Palo Alto Software, which develops and publishes software for small business, including the award-winning Business Plan Pro, and 321 Studios, the leader in DVD backup.
"We are very excited to have these companies on board. Marketers today are seeking cost-effective and easy-to-implement tools to convert 'clicks' into revenue-generating customers," said Optimost Founder & CEO Mark Wachen. "Our technology not only allows us to work with our clients in real-time and with real consumers to test a desired Web page but also to find those elements that best motivate a visitor to a desired action - whether it's to purchase a product, subscribe to a newsletter, or simply register."
New York-based Optimost's patent-pending technology allows clients to dynamically create and test any Web page, experimenting with virtually limitless permutations of copy, layouts, offers, images, etc. Marketers then are able to optimize - or "Optimost" - a landing page based on their specific performance metrics, testing thousands of versions of a Web page in less time, less effort and less cost than it would take to produce one A/B test. Besides showing the overall effect of the content, Optimost lets marketers focus on the individual factors (layout, copy, images, colors, personalization, etc.) that influence response rates so clients improve conversion rates, decrease abandonment rates and generate more revenue per click.
New York-based Bankrate, Inc. (Nasdaq:RATE), tapped Optimost to help them improve conversion rates on a variety of pages across their network. Elisabeth DeMarse, President and CEO of Bankrate, Inc. said, "As the Internet's leading consumer banking marketplace and aggregator of information on more than 250 different financial products, Bankrate.com is interested in what variables will drive traffic to key revenue-generating areas on our site. We're analyzing every element of customer interaction - everything from page headlines to the presence/absence of particular buttons - to better understand what improves conversion."
Eugene, Ore.-based Palo Alto Software is looking to Optimost to help them improve post-click conversions on their BUSINESS PLAN PRO and BUSINESS PLAN PREMIER software products - the best-selling business planning software in the U.S. retail market, according to NPD Intellect (formerly PC Data). Pat McCarthy, Palo Alto Software's Executive Producer, said, "Optimost will allow us to quickly and easily experiment with various copy, creative and offers to increase purchase of our already popular line of business software tools."
St. Louis, Missouri-based 321 Studios turned to Optimost to help them improve post-click conversions on the sales of their various DVD products. 321 Studios' President and Founder Robert Moore said, "We're working with Optimost to test not only special offers and incentives on our products, but copy, creative and overall layout. We want to see what best moves our consumers to purchase our product."
About Optimost
New York-based Optimost provides an ASP-based solution which allows companies to
maximize conversion rates in real-time based on the actual behavior of actual
customers. Using advanced multivariable testing techniques coupled with
patent-pending technology, Optimost offers companies an easy-to-implement
solution for testing virtually limitless permutations of copy, offers, layouts,
and any other factor to increase response rates. Optimost lets companies maximize
revenue generated by key Web pages such as landing pages, registration pages, and
order pages and helps them focus on the individual factors that influence response
rates. Clients Optimost has worked with include: Excite Network, eDiets, PhoneHog,
Lucky Surf, Monster.com, pressplay and eUniverse. For more information, please visit
www.optimost.com.
About Bankrate, Inc.
Bankrate, Inc. (Nasdaq:RATE) owns and operates Bankrate.com, the Internet's
leading consumer banking marketplace. Bankrate.com averages 4 million unique
visitors per month, according to comScore Media Metrix, which ranks Bankrate.com
first in unique visitors in the "Financial Information and Advice" category.
Bankrate.com reviews more than 4,800 financial institutions in more than 300
markets in 50 states. Bankrate.com is a destination site of personal finance
channels, including banking, investing, taxes and small business finance. It
is the leading aggregator of more than 250 financial products, including mortgages,
credit cards, new and used auto loans, money market accounts and CDs, checking and
ATM fees, home equity loans and online banking fees. Bankrate.com provides financial
applications and information to a network of more than 75 partners, including
Yahoo! (Nasdaq: YHOO), America Online (NYSE: AOL), The Wall Street Journal
(NYSE: DJ) and The New York Times (NYSE: NYT). Bankrate.com's information is
also distributed through more than 100 national and state publications. The
Company's stock is included in the Russell 3000 Index and the Russell 2000 Index.
About Palo Alto Software
Palo Alto Software, Inc., founded in 1988, develops, publishes and markets
software products for use with personal computers. BUSINESS PLAN PRO is the
best-selling business planning software in the U.S. retail market, according
to NPD Intelect (formerly PC Data). Palo Alto Software's other products include
WEB STRATEGY PRO®, MARKETING PLAN PRO®, and CASH COMPASS®. Palo Alto Software's
product line offers "know how" solutions that have made it the market leader
in its category. Palo Alto Software's award-winning site, www.bplans.com,
continues to be one of the highest trafficked sites in the small business arena,
offering numerous business planning resources. Palo Alto Software is a privately
owned corporation based in Eugene, Oregon. More information about Palo Alto Software
products is available on the company Web site, www.paloalto.com. To access high
resolution images of Business Plan Pro 2004, go to www.paloalto.com/pr and select
images from the navigation bar.
About 321 Studios
321 Studios provides software tools to help consumers protect their investment
in digital media, and is the leading provider of DVD backup, recovery, and creation
software. Founded in 2001, 321 Studios' premier DVD backup title, DVD X Copy Platinum,
is one of PC Magazine's 'Best Products of 2003'. The company is privately
headquartered in St. Louis, Missouri, with distributors and sales offices
throughout Asia-Pacific, Europe, and the United States. For more information,
please visit www.321studios.com.
Press Contacts
Erin Robbins, Optimost
T: 650-432-6046
E: erin.robbins@optimost.com
John Roderick, J. Roderick, Inc.
T: 631-656-9736
E: john@jroderick.com
