Who Will Benefit

Direct Marketers and Advertisers

Optimost's expertise and advanced technology can help a wide variety of businesses increase conversion rates and decrease creative development costs. The main challenge facing any advertiser or direct marketer is presenting consumers with the right message to drive them to buy a particular product or perform a particular action. This task becomes much harder when one considers the wide range of needs, expectations and tastes of consumers at large. Optimost's patent-pending technology is ideally suited to help advertisers and online marketers save money and time by optimizing their website and maximizing conversions.

Anyone doing business online can benefit from website optimization, regardless of conversion models:

• E-Commerce (revenue, transactions, average order size, etc.)
• Lead Generation (registrations, sign-ups, memberships, subscriptions, etc.)
• Media (page views, advertising, clickthrus, etc.)
• Software (downloads, upgrades, etc.)
• Customer Interaction (session length, pages visited, posts made, etc.)

Many businesses invest considerable resources into their websites in order to provide dynamic, up-to-date content to visitors quickly and reliably. Such sites normally have an advanced back-end infrastructure: content management systems, database integration, rich media, load balancing, etc. Incorporating a web testing solution into such an infrastructure can be a matter of concern. Reasonably, marketers and advertisers considering optimization want to know whether the provider can optimize such sites and how difficult will it be to integrate the provider’s technology with their current system. Optimost has the most advanced technology available; it works with any infrastructure or content.

For smaller businesses, launching a strategic optimization program may raise many questions. Will we have enough traffic to run a successful test? What resources will we have to devote to the testing process? Will we have to develop the test variables ourselves? Optimost's solutions provide clients with the tools and expertise necessary to run advanced tests without placing undue burden on current staff or technical resources.

Agencies

Many agencies looking to incorporate advanced testing capabilities in the services they offer to customers use Optimost. Our world-class tools are designed so that agencies can easily create and administer their own tests for any type of customer. Optimost works with agencies through a number of models, including acting as a reseller of the Optimost solution. Please visit our partner page to learn more or contact us to see how we can help add value to your product offerings.