Benefits of Optimization

Multivariable optimization is one of the best ways to maximize your online presence, increase revenue, decrease costs, and improve customer satisfaction.

Optimost’s clients have seen significant increases in conversion rates by optimizing:

• Web page design
• Form structure
• Content
  • Product cross-selling
  • Product up-selling (accessories, etc.)
• Shopping cart design
• Checkout processes
  • Funnel length
  • Search results
• Email subscriptions
• SEM (Search Engine Marketing) performance

Clients have also improved website marketing by optimizing:

• Site design
  • Page structure and layout
  • Marketing elements and style guides (photography, tone, etc.)
• Marketing strategy
  • Product branding
  • Price testing/elasticity
• Marketing communications
  • Email marketing campaigns
  • Building email lists/maximizing registrations
• Site real estate monetization
  • Establishing CPM (Cost Per Thousand) rates