2007 News Archives

11.07

John Lewis Appoints Optimost to Improve Usability of Website
NMA Magazine, November 2007

10.07

Wanna-be Prom Queens Have Some Lessons for Online Retail
DM News, October 2007

10.07

SherpaBlog: Delta.com Tests Dumping Instructions & Welcomes From Web Pages
MarketingSherpa, October 2007

09.07

Up, Up & Away: Simple Changes to Delta.com Boost Online Revenue
Marketing News, September 2007

08.07

Optimost Releases Mobile Tracking and Targeting Tool
DM News, August 2007

08.07

Slightly Tweaking Controls Helped In Lifting Delta.com
Investor's Business Daily, August 2007

08.07

Little Things Mean Much On Web Sites
Investor's Business Daily, August 2007

07.07

Smooth Landings — Site Optimization
Technology Weekly, July 2007

07.07

When it comes to optimizing your website, don't forget to test the obvious first
DM News, July 2007

07.07

Optimost Expands into New NYC Office
InternetRetailer.com, July 2007

04.07

Quant is King (Commentary)
MediaPost Online Media Daily, April 2007

03.07

The time has come: the personalization revolution is nearly here
DM News, March 2007

02.07

Time Life Digs deeper into its web pages to improve Conversions
InternetRetailer.com, February 2007

02.07

Super Bowl XLI Landing Pages - Highlights & Fumbles
SearchViews, February 2007

02.07

Advertisers miss chance to blend offline, online marketing in Super Bowl campaigns: Study
DM News, February 2007

01.07

Shopping Cart Abandonment and What to Do About It
ClickZ, January 2007