John Lewis Appoints Optimost to Improve Usability of Website

NMA Magazine
by Luan Goldie
November 8, 2007

John Lewis Direct has appointed usability specialist Optimost to test its site to improve user experience. The company will begin testing key landing, shopping cart and credit card pages of the transactional site ahead of its busy Christmas period. The testing will also take into account the use of graphics and text across the site.

John Lewis revamped its site in August, adding extra fashion and technology products. It now sells 30,000 lines. This week it launched its most ambitious Christmas campaign.

Last week Optimost was acquired by CMS company Interwoven, in a deal worth $52m (£25m).

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