Optimost Expands into New NYC Office
InternetRetailer.com
July 11, 2007
Tech Company Keeps it’s East Coast Roots by Expanding in Heart of New York
Optimost, the pioneer in comprehensive, real-time multivariable testing and optimization solutions, has announced the opening of a new 15,000 sq. ft. office in New York. Opened to support the company’s growing roster of clients worldwide, the new headquarters replaces the firm’s original New York home and is joined by offices in the San Francisco Bay Area and in London. It is located at 300 East 42nd Street.
Optimost’s continued expansion results from increased demand for the firm’s groundbreaking multivariable optimization solution, in which several million possible permutations of a Web page are created and tested to maximize online conversion rates. Currently, Optimost has 58 employees, and plans to more than double its staff by the end of 2008.
“We’re excited to be expanding our presence in New York City,” said Mark Wachen, CEO and founder of Optimost. “As a born and bred New Yorker, I’m thrilled that we’ve been able to demonstrate that successful tech companies can be built outside of Silicon Valley. There’s no question that New York’s tech sector is very much alive and well.”
About Optimost:
New York-based Optimost is a technology and services company specializing in comprehensive real-time testing and conversion rate marketing. Pioneers in the field of multivariate optimization, the firm is able to create and test virtually limitless permutations of copy, offers and layouts in the time it takes to conduct a standard A/B page comparison test. By combining real-life response data with information about which variables were displayed in the test, Optimost clients are able to determine how much each individual Web site element contributes to the overall response rate. Client Web pages can then be optimized further based on the combinations of most positive individual site elements. Optimost clients include: Interactive Corp., Lillian Vernon, Delta Air Lines, eDiets, Time Warner, QVC, and Earthlink. For more information, please visit www.optimost.com.
Press Contact
For more information on Optimost, please contact Bonnie Spoering at 631-656-9736, bonnie@jroderick.com.
Find this article here
