11 Ways to Increase Your Online Response Rates

Larry Chase's Web Digest For Marketers
June 26, 2006

Every page on your website can be improved to achieve better response rates. Optimost specializes in advanced multivariable testing techniques. It helps you make constant improvements to all the pages of your site and marketing based upon the behavior of your site visitors. In real time, you can test and improve a gazillion permutations of copy, offers, layouts, and many other factors. They will walk you through the strategy of targeting key pages such as landing pages, registration pages and order pages so that you can focus on the individual factors that influence response rates. Optimost is a Web-based ASP solution, which means that you do not have to redo your site, install extra software or move your site to their platform. Rather, you define the tests you want to run (capabilities include split-testing, multivariate testing, segmentation and augmentation) and take it from there. Consult the resources section of the site to educate yourself about how to conduct successful tests and to learn more about the strategy of sophisticated multivariate testing. Optimost clients include Lillian Vernon, eDiets, Overstock, Time Warner, Earthlink and RealNetworks.