The Very Best of Direct Response Testing

Larry Chase's Web Digest For Marketers
April 25, 2005

Imagine testing 10, 20 or more versions of your critical conversion or landing page -- before you put it out there in a full-blown campaign. With Optimost you can do exactly that. Their service enables you to test all components of your page from graphics, buttons and bulleted lists to colors, copy length, placement and more. After all, your vision of the perfect direct marketing campaign may be quite different than the reality that motivates visitors to act This technology helps you isolate and test all the motivating factors, learn from your results and fine tune your Web pages efficiently, all in the service of improving conversion rates. Optimost offers several different pricing options based upon your short-term or long-term needs; contact the company for details.

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