The Highest Conversion Rate

Larry Chase's Web Digest For Marketers
July 10, 2003

Direct marketers know that the most effective campaign philosophy is "test, test and test again." So why not treat your Web site like a direct marketing campaign and test, test, test the layout, copy, call to action, color scheme and more of your key Web pages? Optimost will manage your website "campaign" for you from soup to nuts. For example, you can create a campaign to test for the most effective product page. Optimost's technology will automatically rotate design and copy elements which vary in terms of amount of copy, size and placement of the "buy" button, size of photo, etc. - up to 1 million permutations are possible. Running a product page campaign (or analyzing a landing page, order page or other mission-critical point) allows you to determine which combination of factors leads to the highest conversion rate. An online demo is available at the site; contact the company for pricing.

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