Increase the Conversion Rate on Your Landing Pages

Internet Marketing Report
November 15, 2002

New technology helps you test different layout permutations

Picture this: You've got a great direct mail piece or e-mail that's driving plenty of traffic to your landing page. But your landing page just isn't converting the traffic into leads. You want to make some changes, but don't know what's going to make the page perform better.

Now there's a solution that can help you fine-tune your landing page to make it more effective.

Test various versions easily

Optimost Select will dynamically generate multiple versions of your landing page and test various creative permutations.

You select the variables you want to test, including copy, images, layouts, colors and fonts.

The technology then automatically rotates the visual design and copy elements to test what offers the best conversion rate.

Track important variables

In addition to helping you boost the success of your landing page, the technology reduces the time and expense of creative development.

Plus, you no longer have to test manually.

The technology runs continuously and generates new versions of the landing page as it learns more about what works - all while tracking results and compiling reports that tell you which factors are most important.

To see how it works, check out the online demo on the vendor's Web site.

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