Success Stories in Brief
Click on the links below to get real-world examples of how Optimost has worked with industry leaders to improve conversion rates and maximize ROI.
TrustedID
To improve both the speed and impact of its Website optimization cycle, TrustedID turned to the Interwoven
Multivariable Optimization solution. By implementing Interwoven Optimost, TrustedID sought to increase key performance
indicators such as, click-throughs for the Website’s conversion funnel, overall conversion rates, and total sales. The results of TrustedID’s Website optimization initiative were dramatic: visitor abandonment of pages within the
registration funnel dropped by 32%.
> more
Lillian Vernon
Lillian Vernon brought in Optimost to help them
optimize their Universal Page Header. Specifically, they wanted to increase the number of web visitors who added at least one product to their shopping cart, and then went on to complete a purchase transaction. As a result of optimization, Lillian Vernon is on pace for an increase in annual online sales of over $1 million.
> more
Time-Life
Time-Life turned to Optimost to help them improve the performance of a music product page. Multivariable testing suggested design changes that increased by 75% the number of items that visitors to this page added to their shopping carts. As a result, Time-Life is now on track to have a seven-figure increase in annual online sales.
> more
New Scientist
The magazine New Scientist called on Optimost to improve its online subscription funnel. Optimost's multivariable testing on pages throughout the site created winning page recipes that generated a 26.7% increase in conversions from landing page to order process, which in turn led to a 10.7% increase in subscription revenue.
> more
LetsTalk
An analysis of LetsTalk.com, a consumer site for wireless products and services, found that 90% of visitors were abandoning the sales process prior to completing their order. Optimost’s multivariable testing of one the site’s key landing pages resulted in a 7.7% increase in the completion of orders, which translated into an increase in annual online revenue of over $2 million a year.
> more
MakeFriendsOnline
When visitor growth to this popular UK-based dating and friendship site leveled out due extensive advertising, company founders decided to focus on converting casual visitors to the site into paying customers. They appointed Optimost to conduct a program of A/B and multivariable testing, which ultimately increased conversion rates by 26%.
> more
Delta Airlines
Delta’s online purchase process consists of five simple steps, but an analysis of the site traffic revealed that a large percentage of web visitors dropped off after reaching Step 3, the page that requires them to enter their personal information. That's why they called Optimost....
> more
Ebates
Ebates brought in Optimost to optimize the company's landing page and help them maximize the percentage of visitors who complete the registration process. Optimost's multivariable tests identified a winning creative that increased registration by 58.4%.
> more
Questia
Questia, an online library and research site, asked Optimost to help them increase the number of subscribers who signed up for the service's e-newsletter. Optimost conducted multivariable tests on the Questia email intercept page to identify a winning creative that increased email address subscriptions by 112.9%. > more
SolidWorks
SolidWorks asked Optimost to optimize their e-Drawings home page and increase the number of products downloaded. The Optimost solution engine quickly identified and generated 18,750 template permutations. SolidWorks then conducted multivariable tests on the e-Drawings home page, with a winning creative that increased product downloads by 9.6%.
> more
Time Inc.
Time brought in Optimost to maximize the number of visitors who become subscribers via the online subscription page. With its advance testing methodology, Optimost was able to conduct multivariable tests on Time's subscription page and identified a winning creative that increased subscriptions by 16.2%.
> more
Palo Alto Software
Palo Alto Software called on Optimost to improve the conversion rate for visitors to its Business Plan Pro landing page and generate sales for Business Plan Pro, which is Palo Alto’s flagship product. Through multivariable testing, Optimost determined a winning creative that improved sales of Business Plan Pro by 41%.
> more
PhoneHog
PhoneHog came to Optimost looking to improve the conversion rate on its registration page. The Optimost platform generated almost 17 million versions of the page and performed multivariable testing on a subset of those permutations. As a result, in a little over one month, PhoneHog was able to identify a winning registration page that improved conversion rates by 38%.
> more
