Topic: THE GREAT MARKETING ROI DEBATE: How to get the best returns from your online investment Speaker: Lori Sobel, Managing Director Sales and Operations Southeast Asia, Google Inc., & Siva Ganeshanandan, Marketing Director Asia Pacific, Interwoven Date: Tue, February 24, 2009 9:15AM to Tue, February 24, 2009 11:30AM Venue: The Chamber @The Arts House, 1 Old Parliament Lane Sponsor: To register: Click here The Issue

In a downtown, marketers will naturally turn their focus to online activities, where their campaign are more cost effective and can be clearly measured, and their marketing dollar is more easily justified. But for every $100 you spend online, what part of the 'digital arsenal' would you invest in?

Would you 'go Google' and target your online audience with the right ad or tool to help drive them to your website? Or would you 'go Interwoven' and maximise your website's content through testing, targeting, and optimising your site's traffic? And what, ultimately, is the right mix between these two?

Find out what Lori Sobel, Google's Managing Director for Southeast Sales & Operations, and Siva Ganeshanandan, Marketing Director Asia Pacific with Interwoven, have to say about these two components to online marketing at The Great Marketing ROI Debate. Format The Presentation

Background

What they both agree is that you should spend more of you marketing dollars on the web. For example, Google will explain how to integrate offline and online media campaigns, in order to maximise and drive the right traffic to your sites, while Inverwoven will provide insight into ensuring your sites are in order, so that you convert more visitors when they arrive.

Google Google leads the market in search and being able to reach the online audience.

Lori Sobel will put forward the argument why and how you need to reach your audience where they are online. And if you can know what info they are searching for, and then provide them with the right, targeted message, you can build your brand, generate new sales leads, and drive more traffic to your landing page/website.

Interwoven

Interwoven leads the market in web content optimization.

Siva Ganeshanandan will put forward the argument that if you focused your effort on ensuring the message on your site is compelling, targeted and easy for the user, then you can grow your business just by converting more of the traffic you are already getting.

Both companies just posted great results so the market at large is agreeing with both of them – who do you agree with? Why Attend Regardless of whether you are currently investing in online or are looking to learn more about online conversion and measurement tools, this Marketing Peer Briefing will provide long and short term value to you, your team and your organization.