INTERNET RETAILER CONFERENCE & EXHIBITION, BOSTON — June 15, 2009 — Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced two new modules designed to help businesses deliver the right content to the right customer, every time, resulting in increased customer satisfaction and sales. The Autonomy Interwoven Merchandising and Recommendation module distils meaning from product catalogues to match the best product to site visitors. The Autonomy Interwoven Directed Navigation module leverages implicit profiling to help customers find what they are looking for more quickly. Based on Autonomy Interwoven’s unique Meaning Based Marketing approach, these solutions free marketers from the need to manually tag every piece of content by providing a conceptual and human understanding of product data and customers and how they intersect.

The End of the Days of Manual Tagging, the Dawn of the Era of Meaning Based Marketing

Businesses today struggle to serve up the right product content at the right time, and shoppers are often frustrated with an inability to quickly and easily find what they are looking for. This is because the current approach of manually tagging content in back end systems, like product catalogs, is completely inadequate for today’s dynamic Web, in which customer preferences and intent is a fluid and changing target.

Likewise, these systems are unable to scale to handle growing volumes of products and customers, which may represent new product groupings that need to be properly marketed and emerging customer interests that need to be understood. They also do not account for different languages, missing valuable opportunities when visitors from around the world search for sales items using different terms. As a result, while companies continue to spend more and more on search keywords, personalization technologies, and other online marketing investments, conversion rates and sales remain extremely low.

Autonomy Interwoven Merchandising and Recommendation Brings Meaning to Rigid Product Catalogs to Increase Conversion Rates and Average Order Value

The Autonomy Interwoven Merchandising and Recommendation module brings meaning and understanding to each piece of content in product catalogs and links to Interwoven’s web content management solutions to deliver the most compelling and effective product or offer to each site visitor. The module includes the following technologies and capabilities:

• Intelligent connectors that automatically ingest and extract meaning from product catalogs and PIM systems
• Automatic taxonomy generation to intelligently categorize product content
• A recommendation engine that automatically matches the right products with customers in real time
• Robust web content management capabilities for dynamic content delivery
• Deep analytics to discover why consumers purchase certain products, and to discover emerging trends and new business opportunities
• Massively scalable technology to handle billions of product items and millions of consumers, updated automatically
• Language neutral understanding of content, products, and customer interactions

Autonomy Interwoven Directed Navigation Builds Implicit Customer Profiles to Match the Right Content to the Right Customer, Reducing Abandonment Rates and Driving Sales

The Autonomy Interwoven Directed Navigation module automatically builds an implicit customer profile to deliver a more relevant and engaging customer experience, based on historical and real-time customer behavior. The module radically simplifies the shopping experience, guiding the customer to exactly the content they are looking for, more quickly. The module includes the following technologies and capabilities:

• Implicit profiling capabilities that dynamically form an understanding of customers as they engage with a business
• Automatic query guidance for organizing product information by concepts, guiding visitors to the most relevant products, offers, or campaigns
• Automatic hyper-linking to suggest related products and accessories
• Powerful directed navigation capabilities integrated seamlessly with Autonomy Interwoven’s market-leading web content management solution

“When a customer visits your site, they don’t email you a database on their current interests and intent,” said Anthony Bettencourt, CEO of Autonomy Interwoven. “What’s needed is an understanding – of your products, and your customers, to convert data into human friendly information that can be leveraged to form strong, profitable online customer relationships. With this announcement, the dark ages of manually tagging content and hoping you are serving up the right products and offers is coming to a close. Autonomy Interwoven is at the forefront of a new era, in which dynamic, next-generation websites will transform ecommerce into a more personal, engaging, and relevant experience.”  

The Autonomy Interwoven Merchandising and Recommendation and Autonomy Interwoven Directed Navigation modules are available now. Please visit Autonomy Interwoven to learn more.