Technology Overview

    Autonomy Optimost’s website optimization technology is flexible and powerful enough to test any part of your website, including landing pages, web forms, dynamic product pages, email campaigns, and banner ads. It’s also easy to use. Because implementation requires only a single tag on a page, you can start optimizing immediately, without placing heavy burdens on your IT department. Moreover, Optimost’s patent pending technology is an unrivaled content delivery platform that can display any permutation of your page, including layout changes. The tracking capabilities of Optimost allow you to easily monitor the performance of all site visitors, while the advanced targeting engine enables you to automatically provide ongoing targeted content to individual audience personas.

    Optimost’s proprietary technology:

    • Provides the flexibility to test any web page
    • Supports all testing styles (A/B Testing, Simple Multivariable Testing, Full-Page Multivariable Testing)
    • Requires only a single tag, regardless of the scope of the test
    • Tracks unlimited success events anywhere on the site
    • Automatically generates creative content and supports audience persona segmentation with its advanced targeting engine

       

    Content Delivery | Adaptive Targeting | Integration | Analytics & Reporting | Performance & Reliability

    “Initially, a few people thought we were talking about a basic level of A/B testing, but once they saw the sheer volume of permutations we could test, and the tremendous uplift we could achieve, they got pretty excited. Now, it’s an essential part of our process for introducing a new product and creating the online customer experience around it. We wouldn’t do business any other way.“
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    Lomit Patel
    Senior Director of Marketing
    TrustedID