Provides marketers with a sophisticated solution for discovering, analyzing, and acting on the massive amount of user generated content throughout the web
- Integrate community with out-of-the-box social media applications
- Monitor all forms of user generated content
- Identify emerging trends from online conversations
- Target content based on social media analysis
- Leverage online reviews to validate offerings and drive revenue
The Explosion of User Generated Content
The way people interact online has radically transformed. Social media has shifted the control of the online dialogue to the hands of each individual. Internet users, who were once passive readers, are now given a platform to have their voices heard through blogs, wikis, ratings, podcasts, and videos. As user generated content continues to multiply, word of mouth no longer gets passed from person to person, but reaches the masses with increasing influence. For marketers, keeping up with this dynamic communication channel, alone, is a challenge. Managing its chaos, while at the same leveraging it strategically, is even more overwhelming.
Tap Into the Power of Social Media
An industry first, Autonomy Interwoven Social Media Analysis provides interactive marketers with a comprehensive offering for managing the explosive growth of social media. Leveraging the meaning based technology of Web Content Management and Autonomy’s Intelligent Data Operating Layer (IDOL), marketers can monitor, understand, and capitalize on user generated content, created in any form and published throughout the web. The offering provides social media connectors into social networks and advanced IDOL functions to identify and understand the meaning of related conversations for ensuring brand and reputation management, customer satisfaction, and overall marketing effectiveness.
Engage in two-way conversations with visitors
Provides out-of-the-box social media applications such as ratings and polls to interact with visitors and elicit their feedback
Manage the effectiveness of viral marketing
Tracks and measures the reach and success of viral marketing efforts within social networks such as Twitter, IMDb, and YouTube
Automatically monitor user generated content
Recognizes and understand the meaning of social media—filled with slang, jargon, or even misspellings—in any language
Protect brand equity and reputation
Detects the sentiment of comments and proactively alerts or responds to negative content or complaints to avoid brand damage
Guide strategic product development
Reads through reactions to product launches posted within trade articles, blogs, forums, wikis, and websites to determine success or specific requirements for improvement
Optimize marketing strategies
Identifies emerging trends to enable marketers to adjust marketing strategies and react to market opportunities in real time
Improve customer retention and satisfaction
Provides in-depth, clustering analysis and robust targeting capabilities to deliver personalized responses, target promotions, or hyperlink relevant information to customers
