Provides retailers with a comprehensive offering for automatically managing dynamic product catalogs, taxonomies and recommendations across multiple channels
- Automatically understands and categorizes content from product catalogs
- Connects shoppers with relevant products at the right moment
- Discovers product trends and purchasing patterns
- Dynamically delivers intelligent recommendations
- Increases business profits through automated merchandising
The manual burden of product categorization and targeting
Businesses today still struggle to deliver the right product content at the right time, creating a frustrating shopping experience for customers that are forced to search through irrelevant products to find what they need, while creating missed opportunities for the business. At the same time, consumer preferences and product information change rapidly, making it difficult for retailers to execute effective and timely merchandising strategies. As volumes of products and global customers continue to grow, manual tagging of products and static content quickly becomes inefficient for businesses. As a result, marketers increasingly invest in search keywords, banners ads and other online marketing investments, but get low conversion rates and sales in return.
Transform the shopping experience
The Autonomy Interwoven Merchandising and Recommendation offering, powered by IDOL, brings meaning and understanding to each piece of content in product catalogs and leverages Autonomy Interwoven’s web content management solution to deliver the most compelling product or offer to each site visitor. With the power of IDOL, retailers can optimize the shopping experience across multiple channels as well as upsell and cross-sell products to increase conversion rates, the number of products per order and the average order value.
Automatically discovers related product groupings
Reads, understands and categorizes all the products by concepts based on intuitive and non-intuitive relationships
Manages dynamic product categories
Automatically updates categories and recommendations when new products are added or deleted from the catalog
__Delivers intelligent recommendations_
Recommends products to customers at each stage of the purchasing process through targeting or automatic hyperlinking
__Discovers trends in consumer behavior_
Displays clusters of product and customer information to identify new trends in product relationships and consumer behavior
Manages products and recommendations in any language
Understands content, products and interactions with global customers, regardless of the language
Easily scales to growing volumes of products and customers
Offers massively scalable technology to handle billions of product items, millions of consumers and unlimited interactions
