Enables businesses to reduce abandonment rates and drive transactions by delivering the perfect content to each individual visitor, at every click
- Builds a real-time profile of each visitor as they interact online and with other channels
- Leverages transaction history, personal interests and community behavior to better understand and act on the needs of each customer
- Automatically organizes product information by concepts, categories and other relevant metadata
- Generates and refines site navigation and search filters “on the fly” to guide the visitor experience
- Dynamically delivers the best matching products, offers and other relevant information
Websites have mere seconds to capture an audience
Most websites today are filled with massive amounts of poorly organized content, forcing visitors to struggle to find what they need. Meanwhile, the interests and goals of the average user are becoming increasingly diverse and complex. They have shorter attention spans, and have no patience for irrelevant information or clutter. It is no surprise, then, that continually overwhelming them with too much content, poorly organized navigation, or an overall experience that has no contextual meaning, causes frustration and encourages customer defection.
Quickly deliver relevant and accurate content
The Autonomy Interwoven Directed Navigation module radically improves the online experience by automatically guiding each visitor to the content and information they are looking for, as quickly and efficiently as possible. Powered by IDOL, the offering integrates seamlessly with Autonomy Interwoven’s web content management platform for the creation, management and optimization of online content and experiences.
As a visitor searches or interacts with a website, Directed Navigation analyzes the meaning of the interaction, builds a profile based on both implicitly and explicitly available information, and delivers the most relevant content and navigation “on the fly.” The offering includes the following core capabilities:
Implicit and explicit profiling
Builds a profile that represents the unique needs of each individual visitor as deeply as possible, drawing on all available information, including transaction history, multichannel interactions, personal interests, and both individual and community behavior
Automatic query guidance
Organizes product information by concepts, guiding visitors to the most relevant products, offers or campaigns
Dynamic hyperlinking
Automatically provides suggestions to related content, product and other relevant information
Targeted content delivery
Dynamically delivers targeted content directly to website visitors and other applications based on a visitor’s search or behavior
Powerful navigation
Supports fixed, parametric, dynamic and complex configurations, and filter based use cases to deliver an intuitive experience
Out-of-the-box site navigation components
Offers out-of-the-box site, customizable navigation components empowering marketers to create and dynamically deliver custom site maps and unique experiences
