Autonomy Optimost Adaptive Targeting

Autonomy Optimost Adaptive Targeting automatically identifies new customer segments in real-time to help marketers gain market share and drive growth

  • Powered by Autonomy’s Meaning Based Marketing engine, which delivers the most comprehensive understanding of customers and prospects
  • Automatically identifies new market segments as they emerge in real-time
  • Recommends compelling content and launches new offers and campaigns, all powered by a unique meaning-based approach
  • Discovers rich customer segments based on deep profiles, sentiment, behavior, all major types of customers attributes, and the content and concepts
“To address the increasingly complex content picture, global companies like TransUnion need to consistently provide more targeted content and deliver a relevant experience to increase lifetime customer value,” said Jerry Eichhorst, director of Global eCommerce, TransUnion. “Interwoven is addressing an important industry requirement by offering a solution that is designed to help companies adjust their strategy based on specific customer segments and preferences to improve the overall experience.“
Jerry Eichhorst
director of Global eCommerce
TransUnion